Let’s face it, there are few brands, products or people that go far in the digital realm without a personality. There are some exceptions (see photo above) but for the most part brands that lack personality just fall flat and disappear into the digital abyss. If you’re looking to take your brand and social profiles to a level that engages your audience, try throwing a little charisma into your content.
Here are some character-boosting tips:
Assign your brand human traits – Sit down with a pen and paper (I know, old school) and give your brand or product human traits. Is your brand fun? Sophisticated? Rebellious? Think of 5 or more human characteristics that define your brand and infuse those into your content across the board.
Make it personal – Post a picture of your staff, tell me a secret or at the very least throw out an employee fun fact. Consumers love to put a face with the name/company. Throwing a little personal information into the mix will make your brand relatable. Don’t let all your content or social media posts revolve around product and business. Let loose! Take down some walls! Show us what it looks like behind the scenes of your business. This will auto-infuse spunk into your brand.
Make us laugh – There’s no getting around it, comedy is the key to bringing personality to the digital realm. Bringing a funny voice to your content can make your brand an internet sensation. Fear not, if you’re not funny there is a ton of content out there that you can reconstitute for your audience. Make sure it relates to your brand and/or services and you’ll be raking in the fans.
Infusing personality into your brand might take a little thinking and push you out of your content-creating-comfort-zone but it will really help define your brand and engage your audience. Good luck!