Process
We take every little step to make sure your brand takes a giant one.
At Sofresh everything happens by choice, not by chance.
Listen
Learning is all about listening. To you and your needs. And to your consumers and their wants. Only when we have immersed ourselves fully on your brand and its objectives – and your consumers and their insights – can we truly be an effective partner in your future. We’re all ears.
- Brand Understanding
- Analysis of current Website/Systems
- Competitive Research
- Consultation & Advising
- Client Interviews & Meetings
Plan
Everything starts with a plan. Fail there and you can, as they say, “fuhgedaboutit”. We’ll plot your technical and content requirements carefully and clearly before deciding on the needed actionable goals your brand requires. At Sofresh we’ve got the knack for planning the attack.
- Priorization
- Feasibility Analysis
- Project Outline
- Pre-Production
Create
This…this is where the fun starts (and where the caffeine addiction kicks in!) – where solutions come to fruition and take the shape and color that will reach and touch your consumers. This is where our fruits of labor take a life of their own and go out into the “webosphere”, seeking to inspire connections to your brand and its services and benefits.
- Conceptual Design
- Information Architecture
- Consumer & Communication Flow
- Interactivity Design
- Prototyping
- User Tests
Define
So is it palatable to consumers?This is the first question we ask ourselves when developing ideas and directions, before any work can realistically be called a success. We make sure it’s clear. We make sure it’s easy. We make sure it’s simple. And we make sure it’s…well… Sofresh!
- User Interface Behavior
- Style guides
- System Performance Requirements
- Front end/Back end Development
- Quality Assurance
Q+A & Deploy
We test.And then…we test again.Only from real-world exposure can we be certain that our efforts will take flight. User testing, quality reviews and feedback are conducted in-house, within our own testing environment, to which you, our clients, have full access.
- Quality Assurance
- User Acceptance Testing
- Vulnerability Testing
- Analytics Configuration
- Launch Management
Manage & Grow
From inception to creation, from infancy to maturity —we treat every project as if it were our own child: learning, developing, and growing with each and every new step it takes. Through this lifespan, we adjust and fine-tune, ensuring that your investment continually matures and evolves every step of the way. At Sofresh, nothing is too micro to be managed.
- Statistics Analysis
- KPI Measurement Gauging
- Enhancement/Improvement Planning